Strategi Bertahan Hotel Berbintang dalam Menghadapi Situasi Covid-19 di Kabupaten Badung, Bali

The Covid-19 pandemic has had an impact on the tourism industry around world. In Bali, of resulted in industry, especially hotel business being very down. Badung Regency, which is a barometer for Bali as well having highest number star hotels been hit hard by situation. This research data collection method through distributing questionnaires online using google form. this study were 30 sample hotels. samples are grouped into two clusters, namely (1) stars cluster 1,2,3, (2) 4 and 5. results show that efforts made each quite diverse, grouping these divided several categories, among others, marketing, finance, human resources CHSE-based health protocols.